Privacy Policy

Welcome to Alta Coffee Marketplace ("we," "our," or "us") - operated by Patrik Niebur based in Rua Marechal Carmona 3, 1°B 2460-667 São Martinho do Porto, Portugal. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, share, and safeguard your information when you visit our website www.altacoffee.pt (the "Site"). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Introduction

Alta Coffee Marketplace operates as an online marketplace connecting customers with Portuguese specialty coffee roasters. By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Data We Collect

We collect the following types of personal data to provide and improve our services:

• Personal Identification Information:
  • Name
  • Physical Address
  • Email Address
  • Phone Number
  • Payment Information
• Technical Data:
  • Browsing Behavior: Information collected through cookies and similar tracking technologies.

3. How We Collect Your Data

We collect personal data through the following methods:

• Account Registration: When you create an account, we collect your name, email address, physical address, phone number, and payment information.
• Order Placement: When you place an order, we collect your name, physical address, email address, phone number, and payment information to process and deliver your order.
• Newsletter Subscription: If you subscribe to our newsletter, we collect your email address.
• Cookies and Tracking Technologies: We use cookies to enhance your browsing experience, maintain your basket, manage user logins, and collect browsing behavior data through Google Analytics.

4. How We Use Your Data

We use your personal data for the following purposes:

• Order Fulfillment: To process and deliver your orders.
• Payment Processing: To handle payments securely through our payment processors.
• Customer Service: To respond to your inquiries and provide support.
• Marketing and Promotions: To send you promotional materials and updates if you have opted in.
• Website Improvement: To analyze browsing behavior and improve our Site using Google Analytics.
• Account Management: To maintain and manage your user account.

5. Legal Basis for Processing

Our legal basis for processing your personal data depends on the context:

• Contractual Necessity: Processing is necessary to fulfill our contractual obligations to you, such as processing orders and delivering products.
• Consent: We obtain your consent for certain data processing activities, such as marketing communications and the use of cookies.
• Legitimate Interests: We process your data to improve our services, ensure website functionality, and enhance your user experience.

6. Data Sharing and Third Parties

We share your personal data with the following third parties to facilitate our services:

• Payment Processors: We share necessary payment information with Stripe to process your payments securely.
• Shipping Providers: Your physical address and contact information are shared with shipping partners to deliver your orders.
• Coffee Roaster Partners: Relevant order details are shared with our coffee roaster partners to prepare and fulfill your orders.
• Analytics Providers: We use Google Analytics to collect and analyze browsing behavior data.

Safeguards in Place:

• Secure Transfers: All data shared with third parties is transmitted securely using encryption and other industry-standard security measures.
• Limited Access: Third parties are only granted access to the data necessary to perform their functions.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order-Related Data: Retained for the duration required to process orders and handle any post-purchase inquiries.
• Account Data: Retained indefinitely unless you request deletion.
• Marketing Data: Retained until you unsubscribe from marketing communications.

You have the right to request the deletion of your personal data at any time, and we will comply with such requests in accordance with applicable laws.

8. Data Security

We implement robust security measures to protect your personal data, including:

• Encryption: All data transmitted between your browser and our servers is encrypted using HTTPS.
• Secure Servers: We host our data on secure servers with strong access controls.

9. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You can request corrections to any inaccurate or incomplete data.
• Right to Erasure: You can request the deletion of your personal data.
• Right to Restrict Processing: You can request the limitation of our processing of your data.
• Right to Data Portability: You can request a copy of your personal data in a structured, machine-readable format.
• Right to Object: You can object to the processing of your data for specific purposes, such as direct marketing.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site:

• Functional Cookies: Essential for maintaining your basket and managing user logins.
• Analytics Cookies: Used by Google Analytics to collect and analyze browsing behavior data.

Cookie Consent:

Upon your initial visit to our Site, you will be presented with a cookie consent banner. By continuing to use our Site, you agree to the use of cookies as described in this policy. You can manage your cookie preferences through your browser settings at any time.

11. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have inadvertently received personal data from a child under 16, we will take steps to delete such information promptly.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date below. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Social Media: Available on Facebook and Instagram through our profiles.

14. Data Protection Officer (DPO)

Our Data Protection Officer is the Director of Alta Coffee Marketplace. For any privacy-related inquiries, you can reach the DPO at our standard company email: [email protected].

Last updated at: 20 Oct 2024